Atacama | Brand Identity

Atacama | Brand Identity

Atacama is a brand for a food stand, mainly sandwiches and juices. They do markets, events & food services in Australia.

This branding is inspired by the Atacama desert region, Chile.

We used the colours that represent the desert and characteristic elements of the place such as the starry sky, the moon through the “El Valle de la Luna”, which is a touristic place in the area, “La Mano” of the desert, which is a sculpture placed beside one the roads of the desert, and the sandy texture of the landscape.

We worked on applications such as t-shirts, bucket hats, business cards and banner for the stand.

Roll banner design for a food stall

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